THE MACALLAN RELEASES GLOBAL CAMPAIGN FILM CELEBRATING THE EXTRAORDINARY WOMAN BEHIND FINE & RARE 1926 SINGLE MALT WHISKY
THE MACALLAN RELEASES GLOBAL CAMPAIGN FILM CELEBRATING THE EXTRAORDINARY WOMAN BEHIND FINE & RARE 1926 SINGLE MALT WHISKY
The Macallan has released a short biopic revealing the real-life story of former managing director, Janet Harbinson, who in 1926 crafted the most valuable bottle of wine or spirit ever sold at auction, The Macallan Fine & Rare 1926.
The eight-minute campaign film, ‘The Spirit of 1926’ which will be screened in selected cinemas globally and available on The Macallan’s website and YouTube, celebrates her quiet heroism and her profound legacy and encapsulates the brand’s values in her character. It is set in Speyside, Scotland, primarily at The Macallan’s 485-acre Estate.
Janet Harbinson, known as ‘Nettie’ is a key figure in The Macallan’s history. In 1918, just months before the end of the First World War, her husband Alexander, who had been running the distillery, sadly passed.
Nettie was committed to the local community and following his death, she assumed control of the distillery as it was the best way to secure The Macallan for its employees and help the community. Through her passion and care for those around her and her dedication to craftsmanship, she kept the business afloat and helped to rebuild the local area.
Without setting out to do so, she also crafted The Macallan Fine & Rare 1926, which achieved legendary status after it fetched £1.5m at Sotheby’s in 2019. Several years on, it continues to be the world’s most valuable bottle of wine or spirit ever sold at auction. Its existence is a direct legacy of Janet Harbinson’s commitment to doing the right thing for her family, the community and The Macallan.
Jaume Ferras, Global Creative Director for The Macallan and a producer of the film, said: “We uncovered Janet Harbinson’s story when researching the background to The Macallan Fine & Rare 1926 and we knew we had to share it as soon as we learned of her role in its distillation and maturation, as well as the deep influence she had on the future development of the brand.
“At its heart, this is a love story; it celebrates the love that Nettie had for her husband, her love for the local community, her love for nature and her love for the family business. She cared deeply about others and was determined to use her position at The Macallan to enrich the lives of those around her.
“Guided by her conviction and strong belief in doing the next right thing for everyone she cared about, she unconsciously made history and it is only right that we pay tribute to her.”
To create the short film, which stars British-American actress Emily Mortimer in the role of Nettie, The Macallan collaborated with an array of leading creative talent including acclaimed director Mike Newell, whose credits include Four Weddings and a Funeral, Donnie Brasco, Mona Lisa Smile, and Harry Potter and the Goblet of Fire. The script was written by award-winning screenwriter Allan Scott, whose Hollywood hits include Priscilla Queen of the Desert, Don’t Look Now, Castaway and the recent Netflix series, The Queen’s Gambit.
Allan Scott is the pen name of Allan Shiach – a former chairman of The Macallan and great nephew of Nettie Harbinson. As chairman Allan Shiach took the decision to bottle The Macallan Fine & Rare 1926 after 60 years of maturation in 1986.
Globally renowned Scottish fashion designer Christopher Kane created a series of 1920s outfits for the film using historic, luxury fabrics from artisan suppliers including hand-crafted lace and The Macallan tweed, while Scottish rock group Simple Minds delivered the film’s exclusive soundtrack.
Emily Mortimer, who plays Nettie, said: “The story is all about people finding their vocation in life. It’s really about holding onto the memory of someone that you really love.
“Nettie is living in the first half of the 20th century. She just enjoys her life then her husband dies. She had to decide what to do with the business and she decides that she’s going to run it.
“There are some people who take what they do very seriously and care, not just about the product they’re producing, but about the people who work for them and what they are adding to the world. There’s something about that whisky, that was made under her watch in 1926, that symbolises the heart of the company and what The Macallan whisky is all about.”
Jaume Ferras added: “Film is in The Macallan’s DNA. Our whisky has appeared in the background of many movies and TV shows, even taking centre stage on occasion, and our former chairman Allan Shiach is an award-winning screenwriter.
“Turning Nettie’s story into a film was a huge challenge, but a bit like Janet herself, we felt compelled to follow the courage of our convictions and give her contribution the treatment it truly deserves.
“As a brand with a long Scottish heritage it was important to us to bring together the best of the country’s creative talent – people who are also dedicated to the incomparable creativity and craftsmanship for which The Macallan is renowned.
“Each of our incredible collaborators have done a magnificent job of bringing to life our vision of Nettie.
“We can never repay her for her wisdom, her courage, her care and her craftsmanship, but we hope through our film our gratitude as a brand shines through.”
The Spirit of 1926 will be screened in select cinemas around the world and is available to view at www.themacallan.com from 16 November 2022.
About The Macallan
Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit.
Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.
Crafted without compromise. Please savour The Macallan responsibly.
The Macallan has released a short biopic revealing the real-life story of former managing director, Janet Harbinson, who in 1926 crafted the most valuable bottle of wine or spirit ever sold at auction, The Macallan Fine & Rare 1926.
The eight-minute campaign film, ‘The Spirit of 1926’ which will be screened in selected cinemas globally and available on The Macallan’s website and YouTube, celebrates her quiet heroism and her profound legacy and encapsulates the brand’s values in her character. It is set in Speyside, Scotland, primarily at The Macallan’s 485-acre Estate.
Janet Harbinson, known as ‘Nettie’ is a key figure in The Macallan’s history. In 1918, just months before the end of the First World War, her husband Alexander, who had been running the distillery, sadly passed.
Nettie was committed to the local community and following his death, she assumed control of the distillery as it was the best way to secure The Macallan for its employees and help the community. Through her passion and care for those around her and her dedication to craftsmanship, she kept the business afloat and helped to rebuild the local area.
Without setting out to do so, she also crafted The Macallan Fine & Rare 1926, which achieved legendary status after it fetched £1.5m at Sotheby’s in 2019. Several years on, it continues to be the world’s most valuable bottle of wine or spirit ever sold at auction. Its existence is a direct legacy of Janet Harbinson’s commitment to doing the right thing for her family, the community and The Macallan.
Jaume Ferras, Global Creative Director for The Macallan and a producer of the film, said: “We uncovered Janet Harbinson’s story when researching the background to The Macallan Fine & Rare 1926 and we knew we had to share it as soon as we learned of her role in its distillation and maturation, as well as the deep influence she had on the future development of the brand.
“At its heart, this is a love story; it celebrates the love that Nettie had for her husband, her love for the local community, her love for nature and her love for the family business. She cared deeply about others and was determined to use her position at The Macallan to enrich the lives of those around her.
“Guided by her conviction and strong belief in doing the next right thing for everyone she cared about, she unconsciously made history and it is only right that we pay tribute to her.”
To create the short film, which stars British-American actress Emily Mortimer in the role of Nettie, The Macallan collaborated with an array of leading creative talent including acclaimed director Mike Newell, whose credits include Four Weddings and a Funeral, Donnie Brasco, Mona Lisa Smile, and Harry Potter and the Goblet of Fire. The script was written by award-winning screenwriter Allan Scott, whose Hollywood hits include Priscilla Queen of the Desert, Don’t Look Now, Castaway and the recent Netflix series, The Queen’s Gambit.
Allan Scott is the pen name of Allan Shiach – a former chairman of The Macallan and great nephew of Nettie Harbinson. As chairman Allan Shiach took the decision to bottle The Macallan Fine & Rare 1926 after 60 years of maturation in 1986.
Globally renowned Scottish fashion designer Christopher Kane created a series of 1920s outfits for the film using historic, luxury fabrics from artisan suppliers including hand-crafted lace and The Macallan tweed, while Scottish rock group Simple Minds delivered the film’s exclusive soundtrack.
Emily Mortimer, who plays Nettie, said: “The story is all about people finding their vocation in life. It’s really about holding onto the memory of someone that you really love.
“Nettie is living in the first half of the 20th century. She just enjoys her life then her husband dies. She had to decide what to do with the business and she decides that she’s going to run it.
“There are some people who take what they do very seriously and care, not just about the product they’re producing, but about the people who work for them and what they are adding to the world. There’s something about that whisky, that was made under her watch in 1926, that symbolises the heart of the company and what The Macallan whisky is all about.”
Jaume Ferras added: “Film is in The Macallan’s DNA. Our whisky has appeared in the background of many movies and TV shows, even taking centre stage on occasion, and our former chairman Allan Shiach is an award-winning screenwriter.
“Turning Nettie’s story into a film was a huge challenge, but a bit like Janet herself, we felt compelled to follow the courage of our convictions and give her contribution the treatment it truly deserves.
“As a brand with a long Scottish heritage it was important to us to bring together the best of the country’s creative talent – people who are also dedicated to the incomparable creativity and craftsmanship for which The Macallan is renowned.
“Each of our incredible collaborators have done a magnificent job of bringing to life our vision of Nettie.
“We can never repay her for her wisdom, her courage, her care and her craftsmanship, but we hope through our film our gratitude as a brand shines through.”
The Spirit of 1926 will be screened in select cinemas around the world and is available to view at www.themacallan.com from 16 November 2022.
About The Macallan
Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit.
Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.
Crafted without compromise. Please savour The Macallan responsibly.