WhistlePig launches ‘No History No Rules’ inaugural UK cocktail competition
WhistlePig Rye Whiskey has launched its first ever UK cocktail competition, inviting bartenders across the country to explore the wonderful world of Rye whiskey.
The ‘No History No Rules’ competition has been borne out of WhistlePig’s ideology to rip up the rye rulebook and push the limitations of the category, rather than replicating what has been done in the past.
The inaugural competition is inviting bartenders to enter their cocktail creations that don’t conform to the norm, with the only rule being that WhistlePig 10 Year Old should feature in the recipe.
There will be five regional heats to the competition in London, Scotland, northern and southern regions and the midlands, with the final taking place on Monday 4th July in London. The top scoring three contestants will all win a place on a superb VIP trip to Vermont to visit the home of WhistlePig later in the year, as well as receiving a special bottling from the distillery team in person. The overall winner will also receive a bottle of The Boss Hog VIII – WhistlePig’s stunning limited-edition Rye whiskey.
Dan Priseman, WhistlePig’s UK and European Steward of the brand said: “We are very excited to be launching our first ever WhistlePig Rye Whiskey cocktail competition for the UK and are hoping bartenders up and down the country will rip up the rule book and be as creative and trail-blazing as possible with their cocktail creations!”
“In the true spirit of WhistlePig, we will be celebrating the most unusual and inspiring drinks that bartenders can come up with – nothing is off the table and the only limit is your imagination.”
The competition is being hosted in partnership with BarLifeUK to help drive entries and raise awareness of the opportunity directly to the bartending community. Entrants have until 15th May to submit their cocktail concepts online, before the regional heats begin later in May.
To find out more about the WhistlePig ‘No History No Rules’ cocktail competition or to enter online, visit HERE
A bit about WhistlePig Rye Whiskey:
On the 500-acre farm in Vermont where the distillery is located, the creative distilling team has reimagined what rye whisky could be, from finishing their 12 Year Old World Rye in a combination of wine casks, to having barrels custom made from their own Vermont oak trees to add depth of flavour to the 15 Year Old. Experimentation and innovation are at the heart of the distillery’s ethos and all the award-winning whiskies that they produce.