Stay at home, invest in whisky and look forward to celebrating in the future

This is usually the time of year that we are all excited about getting out and celebrating St Patrick’s Day by flocking to the pub and having a few drinks with friends (sorry to remind you of the good old days!) On this day alone, over 5.9 billion dollars are spent globally celebrating the patron saint of Ireland, with over 41% of consumer’s choosing to spend their money on beverages.

This year we may be advised to celebrate virtually in the comforts of our own homes, but why not find a way to take this opportunity to make an investment which will benefit you for many more St Patrick’s Day’s to come?

Rather than drowning your sorrows, Elite Wine & Whisky are offering people a step-by-step guide on how to invest in Whisky; giving them an education behind their investment and the opportunity to see exceptional returns on their capital.

A question you may be asking is; why now, and why whisky? With exceptional returns in recent years (between 12-20%), a better question might be ‘why not whisky?’. But if you are uncertain about adding whisky to your investment portfolio, the principle reasons to invest are not that different to investing in fine wine.

In the last year, there was an extraordinary increase of 40% on rare whisky bottle values, ensuring that it outperformed the established alternative luxury commodities such as watches, art and cars.

Looking back historically, in the 10 years period prior to 2019, classic cars value appreciated 258%, coins 193%, and art 158%, whilst rare whisky excelled above the rest claiming growth of 582%.

Even amidst the backdrop of tariff uncertainty, the export value of global Scotch Whisky exports grew by 4.4% to £4.91billion in 2019 (figures compiled from HMRC export data) with growth in over 100 international markets.

Scotch Whisky is one of the UK’s most lucrative exports, with many distilleries having developed something of a cult following overseas, to the extent where they even produce specifically for certain markets.

So whilst the nation still remains in lockdown and the temptation to splash the cash on material goods has been put on hold, it’s never been a better time to invest money in a tangible, lucrative asset – the biggest struggle is resisting the temptation to drink it this St Patrick’s Day or any other day of the year!

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