BALLANTINE’S LAUNCHES ‘BALLANTINE’S LIGHT’: HALF THE ALCOHOL BUT FULL OF FLAVOUR
Ballantine’s has unveiled Ballantine’s Light, its first ‘light’ expression and lower-ABV spirit drink with half the alcohol but the great depth of flavour that has made Ballantine’s the No.1 Scotch in Europe.
Launching exclusively in Spain from January 2021, Ballantine’s Light is a 20% ABV spirit drink for the growing number of spirit drinkers who want to cut down their alcohol consumption and drink more mindfully, without missing out on the social enjoyment of a drink shared with others.
Ballantine’s Light has been carefully crafted by the blending team led by Ballantine’s Master Blender Sandy Hyslop, after months of experimentation with different whisky bases and additional flavours. The new spirit drink is specially designed to deliver on taste even at a lower ABV, with the result being a high-quality, lower-alcohol alternative with distinct citrussy aromas and all the depth of character of the Ballantine’s range.
Sandy Hyslop, our Master Blender, commented: “We wanted to offer Scotch fans an alternative, more mindful drinking option, and were inspired by our founder George Ballantine who, as early as 1827, was innovating and breaking conventional codes of whisky.
“Ballantine’s drinkers are known for their great taste, so we worked tirelessly to ensure that Ballantine’s Light would be light in nothing but alcohol. The result is a lower-ABV expression that is full of flavour – and unmistakeably Ballantine’s – and reaffirms our belief that there’s no wrong way to enjoy Ballantine’s”.
Ballantine’s Light offers the balanced fruity and floral notes typical of Ballantine’s signature style, but delivers fresher notes of juicy green apple, as well as a citrussy zing with aromas of pink grapefruit and orange zest. It is designed to be enjoyed in the same way as your full-strength Ballantine’s – whether neat, on the rocks, with a mixer or in a cocktail.
Ballantine’s Light is bottled at 20% ABV (at half the ABV of Ballantine’s Finest) and will be available exclusively in Spain from January 2021 at EUR 12,45.
For more information on Ballantine’s Light, visit www.ballantines.com
 The IWSR predicts the low-no alcohol trend will permanently disrupt the alcohol industry, as more consumers look for a more balanced lifestyle and mindful drinking choices