Nicole Sykes Appointed Maker’s Mark UK Diplomat
14th January 2021, London: In 1943 when Bill Samuels Sr. walked away from the whisky founded by his great, great grandfather by burning the only copy of 170 year old family recipe, he set off to personally create a whisky that he could proudly share with his friends and family. Collaborating with his wife Margie Samuels, their result was Maker’s Mark Bourbon Whisky.
To continue the tradition of proudly sharing this great tasting whisky with our friends and family, we are delighted to share the news that the award-winning UK bartender and drinks expert Nicole Sykes has joined Edrington Beam Suntory UK as Maker’s Mark Diplomat.
Nicole brings 5 years’ experience to the Bourbon Whisky brand, working in some of the world’s most iconic bars in London and Edinburgh including Lyaness, Voodoo Rooms and most recently at Satan’s Whiskers, one of the world’s leading independent cocktail bars.
Nicole has also received numerous awards and accolades for her creativity and commitment to quality. Nicole’s passion for handmade cocktails and crafted American whisky will be key to sharing Maker’s Mark remarkable story.
Commenting on Maker’s Mark new role Nicole Sykes said: “The most compelling part for me is the genuine story behind Maker’s Mark. Each step of the process has its purpose and is there to create the best tasting Bourbon Whisky. It’s much like when bartenders create cocktails, each ingredient and method is well thought out. We don’t use the cheapest or quickest methods; we use the best methods to achieve the best taste experience.”
In her new role, Nicole will share the unique hand-crafted story of Maker’s Mark with bartenders and Bourbon Whisky enthusiasts across the UK. She will also work to support the on-trade during their transition back into service as restrictions loosen in the coming weeks.
Nick Temperley, General Manager for London at Edrington-Beam Suntory UK also commented: “We are extremely excited to have Nicole join the team here at Maker’s Mark. Having proven herself as an outstanding bartender in some of London’s best bars, she will now bring her own sense of fun, energy and cocktail experience to help us grow our remarkable bourbon whisky and support all our customers in 2021.”
For more information visit: www.makersmark.com
About Maker’s Mark
In 1954, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream of creating a handmade and delicious bourbon. He decided to make his whisky in small-batches, using soft red winter wheat, with a proprietary barrel char to enhance the softness and sweetness. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark® continues to make its bourbon exactly the same way. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio including Maker’s 46® and Maker’s Mark Private Select, the brand’s custom barrel program.
In 1980, the Maker’s Mark distillery became the first distillery in America to be designated a National Historic Landmark and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records. It remains one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually.
For more information, please visit www.makersmark.com.
About Edrington-Beam Suntory Distribution UK
Edrington-Beam Suntory Distribution UK is one of the UK’s biggest sprits sales, marketing, and distribution companies. It is a joint-venture company jointly owned by Edrington and Beam Suntory.
Edrington-Beam Suntory UK represents leading spirit brands in categories including:
- Blended Scotch (The Famous Grouse, Naked Grouse and Teacher’s)
- Malt whisky (Highland Park, Laphroaig, The Macallan and Bowmore)
- Japanese whiskies (Yamazaki, Hibiki, Hakushu, Toki and Chita)
- Bourbon (Jim Beam, Maker’s Mark, and Knob Creek)
- Imported whiskies (Canadian Club and Kilbeggan Irish whiskey)
- Gin (Roku and Larios)
It also handles UK sales and distribution for Courvoisier cognac, Brugal 1888 rum and a portfolio of liqueurs and specialities (including Sourz, Bols liqueurs, Galliano and After Shock).