LOCH LOMOND WHISKIES
CONVERTS NEW PRO14 RUGBY SPONSORSHIP DEAL
Award-winning Scotch Whisky distiller, Loch Lomond Whiskies, has agreed an exciting new global partnership and sponsorship agreement with PRO14 Rugby including the inaugural “Rainbow Cup” featuring teams from Scotland, Ireland, Wales, Italy and now South Africa. The distiller based in Alexandria, on the banks of the spectacular Loch Lomond which can trace its roots back more than 200 years, will become the Official Spirit of PRO14 Rugby for the next three years.
As the Official Spirit of PRO14 Rugby, Loch Lomond Whiskies will showcase its innovative and exciting range of single malt whiskies at match venues and digitally throughout the season. In addition, the Loch Lomond Whiskies logo will feature on the match officials’ shirts, digital pitch branding and the distiller will support some exciting initiatives aimed directly at helping fans engage with the game, players, coaches and clubs that they support.
Loch Lomond Whiskies have been winning awards for their premium whiskies across the globe for many years with spirit that combines the skill, hard work, dedication, teamwork and commitment to craft of everyone involved. These values are also central to the excellence of the Guinness PRO14 Rugby tournament, and all of its participating teams and Loch Lomond Whiskies wants to champion a competition that mirrors both its values and outstanding range of finest malt whiskies.
In keeping with Loch Lomond Group’s wider sponsorship portfolio, making positive impacts on communities is at the heart of all its partnerships and sponsorships. It is the brand’s ambition to complement its sponsorship of The Open Golf Championship through The R&A and its sponsorship of Scottish football through the SPFL by delivering meaningful and fun activities for all rugby supporters, as well as working with the clubs to donate part of its profits from new Special Edition Whiskies created with PRO14 Rugby and the clubs to worthy charities across the UK, Ireland and Italy.
Colin Matthews, CEO at Loch Lomond Whiskies, said: “What attracted us to partner with the PRO14 Rugby as its Official Spirit was not only the professionalism and ambition of Martin Anayi and his team at PRO14 Rugby, but also the quality of the tournament and all of the participating teams as well as a shared passion for a commitment to attaining excellence.
“Much like our other sports partnerships, our sponsorship of PRO14 Rugby will centre on contributing to the true spirit of the sport. We passionately believe that participation and interest in sport can make a real positive difference to individuals, groups and communities and so we are committed to leveraging our new association with PRO14 Rugby to support the wider rugby community.
“We look forward to seeing rugby fans back in stadia as soon as circumstances allow, and we can’t wait to give them the opportunity to enjoy a dram or two of our award-winning single malts.”
Martin Anayi, PRO14 Rugby CEO, added: “Loch Lomond’s long-term addition to our family of partners in the Guinness PRO14 is heartening news on so many levels. During the past nine months, the game of rugby has shown its true spirit in facing challenges we have never seen before and not only have we enjoyed the support of our existing partners, now Loch Lomond have come in because they know how passionate and engaged the fans of our league are.
“Our goal is to create a partnership that opens up opportunities for exciting content that resonates with fans and gets people talking in order to showcase the ambition of both Loch Lomond and our league.
“Loch Lomond Whiskies are really passionate about sport and their sponsorship of The Open Golf Championship is a testament to their approach. Already, they have provided us with a range of ideas to connect with our fans and their clubs, and I’m really looking forward to the announcement of their marquee activation which will provide a prestigious addition to the Guinness PRO14.”
The inaugural partnership is the latest addition to Loch Lomond Group’s impressive sponsorship portfolio. In golf, Loch Lomond is the Official Spirit of The Open, Women’s British Open and Scottish PGA, whilst enjoying ambassador relationships with on-course legends Colin Montgomerie, Darren Clarke, Rich Beem and Cristie Kerr. In football, Loch Lomond Group’s Glens vodka brand sponsor Motherwell FC and has recently become “The Spirit of the SPFL”, Scotland’s leading national men’s football league.
The Guinness PRO14 currently consists of clubs from four countries, who go toe-to-toe in two conferences throughout the season to earn a place in the Guinness PRO14 Final where the best teams compete for one of the few major trophies in professional club rugby.
To learn more about the PRO14 Rugby partnership and to discover the Loch Lomond Whiskies range, go to: www.lochlomondwhiskies.com
About Loch Lomond Group
Loch Lomond Group is a multi-award winning leading international distiller of malt, blended and grain whisky with a rich heritage dating back to the foundation of its unique Littlemill Distillery (Scotland’s oldest distillery) in 1772. Its brands are present in over 120 countries around the world. Its key premium Scotch whisky brands include Loch Lomond – “The Spirit of the Open”, Glen Scotia, a Campbeltown malt whisky from “the whiskiest place in the world” , and Littlemill, the oldest licensed distillery in Scotland. It also produces High Commissioner and Loch Lomond blended Scotch whiskies, as well as Glen’s Vodka, Scotland’s number one vodka brand, and Ben Lomond, premium Scottish Gin.
With production sites across Scotland, Loch Lomond Group is one of the few distillers in Scotland to have a fully integrated production and supply capability. It operates three distilleries – Two (malt & grain) at Loch Lomond Distillery in Alexandria, Dunbartonshire which has on-site cooperage facilities and Glen Scotia distillery in Campbeltown, Argyll. The group also owns and operates Scotland’s largest independent bottling plant in Catrine, Ayrshire.
About Loch Lomond Whiskies
Loch Lomond distillery has been producing the finest single malt whiskies since 1814. The multi award winning Loch Lomond whiskies range includes the Loch Lomond 12-Year-Old which has been awarded the Platinum Award in 2020, one of only 7 single malts to be awarded this honour at the San Francisco World Spirits Challenge 2020. Other expressions in the range are the single malts Loch Lomond Original; Loch Lomond Classic; Loch Lomond 18-Year-Old; Loch Lomond 50-Year-Old; the Loch Lomond Island’s Collection which includes the Inchmurrin and Inchmoan ranges as well as the deluxe blend Loch Lomond Signature and Loch Lomond Single Grain
Loch Lomond Inchmoan 12-Year-Old has been awarded Best Highland Single Malt 12 Years and Under at the 2018 World Whiskies Awards and a Gold Medal at the 2020 San Francisco 2020 Awards
Loch Lomond Whiskies was recently also awarded the following medals at the 2020 San Francisco World Spirits Competition:
- PLATINUM: Loch Lomond 12-Year-Old
- DOUBLE GOLD MEDAL – Inchmurrin 12-Year-Old
- GOLD MEDAL – Inchmoan 12-Year-Old
- DOUBLE GOLD MEDAL – Loch Lomond 18-Year-Old
In 2018 the company signed a five-year partnership with The R&A for Loch Lomond Whiskies to become “The Spirit of The Open” and The Women’s British Open. The period includes the playing of the landmark 150th Open in 2021 at St Andrews, the home of golf.
For further information visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram: @lochlomondmalts Facebook: Loch Lomond Whiskies and at www.lochlomondwhiskies.com