Benromach virtual tour opens distillery doors to global audience
— Benromach reveals details of its unique handmade approach to whisky making in new online experience —
Whisky enthusiasts and those interested in learning more about the whisky-making process can now tour Benromach Distillery from the comfort of their home.
The Speyside distillery has launched an interactive, virtual tour using 3D technology to provide a step-by-step guide to Benromach’s handmade approach to whisky making.
In a typical year, Benromach welcomes over 15,000 visitors from 70 countries to its distillery and visitor centre but had to close its doors to the public at the beginning of the coronavirus pandemic earlier this year.
In a bid to welcome back visitors, albeit digitally, Benromach has partnered with Scottish virtual technology specialists, View360, to create the immersive tour of its Forres distillery which can be accessed through its website. Virtually hosted by the Benromach Brand Home Manager, Susan Colville, the tour offers visitors the opportunity to learn about some of the specifics involved in the crafting of Benromach and how it is made by hand for genuine character
Keith Cruickshank, Distillery Manager at Benromach, said: “We have always enjoyed welcoming visitors and whisky enthusiasts to our distillery to meet the team and learn first-hand about our unique, handmade approach to whisky making.
“For those who are unable to visit in person now or for whatever reason in the future, we hope you will enjoy being able to experience the distillery for yourselves regardless of where in the world you are.”
Jo Robinson, VisitScotland Regional Director for Moray Speyside, said: “Being home to more than half of Scotland’s malt whisky distilleries, Speyside is famous for its wonderful whisky. This makes it the ideal place to discover more about Scotland’s famous drink but unfortunately visitors from around the world have been unable to experience it for the most part this year.
“It’s great to see Benromach look at innovative new ways of welcoming visitors through its doors, albeit virtually, and help tell the story of the craftsmanship that goes into every dram.”
To take the virtual tour visit: https://www.benromach.com/tours-tastings/tours
About Benromach Distillery
Originally built in 1898, Benromach Distillery was brought back to life when the Urquhart family realised a lifelong dream to own a distillery and purchased it in 1993. The distillery was extensively re-equipped over a five-year period before it was officially opened by HRH The Duke of Rothesay in 1998.
In reopening Benromach Distillery, the Urquhart family wanted to create a single malt whisky that has a classic Speyside character: beautifully balanced with a light touch of smoke.
Benromach Distillery is located on the outskirts of the ancient market town of Forres. A five-star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world-famous Malt Whisky Trail.
For more information, visit: www.benromach.com