Elijah Craig Partners with PGA TOUR Pro Golfer Talor Gooch, Adding to Team Elijah Craig – American Whiskey News

Elijah Craig Partners with PGA TOUR Pro Golfer Talor Gooch, Adding to Team Elijah Craig

BARDSTOWN, Ky.Elijah Craig Bourbon today announced a new multi-year partnership with PGA TOUR professional golfer, Talor Gooch. A native Oklahoman and whiskey-lover, Gooch’s success both on and off the course will now be supported by Elijah Craig as the “Official Bourbon of Talor Gooch.” This marks the second PGA TOUR Pro to join Team Elijah Craig, following Max Homa in January 2022.

“I’m lucky to play golf for a living, but like most people, my favorite thing about the game is who I get to enjoy it with. That drink at the turn, the 19th Hole with our buddies after the round: it’s all part of the game we love,” said Gooch. “I’m thrilled to represent Golf’s Signature Sip as Team Elijah Craig’s newest ambassador. After all, Bourbon, and golf both take practice and finesses to produce greatness. I’m looking forward to creating some exciting new content with my buddy, Max Homa, and to raising a glass with players and fans everywhere!”

Team Elijah Craig embodies the striver mindset, endeavoring to achieve greatness and master their craft. On tour for seven seasons, Gooch continues to build upon his success. He is currently ranked in the FedEx Cup Top 10 and 34th in the Official World Golf Rankings. Gooch will add to the golf experience for fans this season through integrated marketing campaigns, social media collaboration, and public appearances. He will also proudly display the Elijah Craig logo on his shirt starting early next year.

“We’re excited to have Talor Gooch join the Elijah Craig team, which already has a winning track record with Max Homa clinching his second PGA TOUR title this season at the Wells Fargo Championship,” said Max Stefka, Elijah Craig Senior Brand Manager. “Talor’s appreciation for the patience and perseverance required to hone his craft epitomizes the same approach our craftspeople take to produce award-winning Bourbon. We look forward to many more celebratory moments on and off the course with Talor and Max.”

Elijah Craig is debuting its 19th Hole campaign to extend the fan experience beyond the course this spring and summer. The 19th Hole campaign includes premium media placements in golf publications, digital and social media activations, and consumer contests. Elijah Craig-branded golf ball on-packs and in-store displays rounding out the 360-degree program.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing annual donations up to $100,000 to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

New Old Particular Single Casks at K&L California – Scotch Whisky News

Our K&L Exclusive Cask program has kicked into high gear recently with numerous incredible new offerings from our best independent bottler partners. A stunning trove of exclusive cask selections from Old Particular has just arrived in-stock and takes things to new heights, with supremely compelling 15-year-old single hogsheads from the likes of Speyside icons Aberlour and Mortlach, along with utterly singular bottlings from the inimitable Ledaig, and a jaw-dropping 30-year-old from Inchgower that comes in at an unbelievable steal for a whisky of its age and stature. The spirits highlighted below will thrill any seasoned collector of the world’s finest single-malt Scotch.

2005 Aberlour 15 Year Old “Old Particular” K&L Exclusive Single Hogshead Cask Strength Speyside Single Malt Scotch Whisky (750ml) $89.99 View

2009Ledaig 12 Year Old “Old Particular” K&L Exclusive Single Hogshead Cask Strength Island Single Malt Scotch Whisky (750ml) $89.99 View

2006Ledaig 15 Year Old “Old Particular” K&L Exclusive Single Refill Sherry Butt Cask Strength Island Single Malt Scotch Whisky (750ml) $99.99 View

2006Mortlach 15 Year Old “Old Particular” K&L Exclusive Single Hogshead Cask Strength Speyside Single Malt Scotch Whisky (750ml) $109.99 View

1990 Inchgower 30 Year “Old Particular” K&L Exclusive Single Hogsheads Cask Strength Single Malt Scotch Whisky (700ml) $249.99 View

Email: wine@klwines.com
Phone: (877) KL-WINES (Toll Free 877.559.4637)
K&L Wine Merchants 3005 El Camino Real Redwood City, CA 94061 USA
San Francisco, Redwood City, Hollywood CA

Scotch Malt Whisky Society “What’s on this festival season” – Scotch Whisky News

Come join us on our flavour hunt during whisky festival month where we’ll either be attending or hosting the following events.

Friday 27 May – Saturday 4 June

Discover the thrill of the taste this May as our Flavour Hunters Festival comes to a finale in spectacular surroundings. SMWS MEMBERS UNITE… let’s come together to share a unique whisky experience, join us at Islay House for a relaxed garden party overlooking Loch Indaal. With breath-taking views and whiskies to explore – this event is sure to be a memorable one.

From 1:00pm till late – Islay House Open Day (Free entry)

From 1:00pm – Whisky Bar (drams available)

From 4:00pm – BBQ

2:30pm to 4:00pm and 4:00pm to 6:00pm – Islay House Games
(2 sessions)

2:00pm to 3:00pm (Tickets £35.00)
Flavour Hunter Exploration:
Festival Rare Releases

6:30pm to 7:30pm (Tickets £50.00)
SMWS Masterclasses – Memorable
Malts: Old & Rare 

Wed 1 June
1:00pm to 3:00pm (Free entry / informal drop-in)
SMWS Pop-up – Flavour Hunter Session


The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ

Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

New Releases From Morrison Distillers at Aberdeen Whisky Shop – Scotch Whisky News


Inchgower 5 Years Old 2016

A single malt from Inchgower Distillery. This dram was distilled in 2016 and aged for 5 years in 1st Fill Bourbon Barrel before bottling in 2022. This 5-year-old coastal Speysider has been fully matured in first fill bourbon barrels and offers the classic Speyside notes you would expect with sweet, home-baked digestive biscuits with lingering heather honey. Only 910 bottles produced.


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Whisky Hammer May 2022 Auction Now Live – Whisky Auction News

Our May 2022 Auction is now LIVE!

Place your bids from Friday 19th May until Sunday 29th May.


Every month, we present an incredible selection of whiskies and other fine spirits to our members right across the globe. You will find everything here from limited edition releases and vintage bottles to whole casks of rare whisky. There is certainly something for everyone – whether you are looking to collect, invest or enjoy!

Bowmore – 52 Year Old (1965) Precious Metals

Springbank – 1993 (Fresh Sherry Hogshead)

Yamazaki – 18 Year Old (2017 Edition)

Macallan – Easter Elchies (2008 – 2013)

Colonel EH Taylor  – Warehouse C Tornado Surviving

Selling whisky? Why not arrange the pick-up of your bottles using our global courier service? If you’re based in Scotland, you might want to arrange the personal collection of your bottles. Wherever you’re based in the world, we will make getting your bottles into our monthly auction as simple as possible. Get in touch with the Whisky Hammer team now by dropping them a message at sales@whiskyhammer.co.uk.

Freddie Noe Announced as Master Distiller of the Fred B. Noe Distillery | The James B. Beam Distilling Co. – American Whiskey News


For the First Time in Beam History, Two Master Distillers, Fred and Freddie Noe, Will Work Side-by-Side at the James B. Beam Distilling Co. Homestead in Clermont, KY  

Kentucky Governor Andy Beshear, Beam Suntory President and CEO Albert Baladi, James B. Beam Distilling Co’s 7th Generation Master Distiller Fred Noe and newly announced Master Distiller of the Fred B. Noe Distillery Freddie Noe (L to R), raise a glass at the James B. Beam Distilling Company celebration in Clermont, KY on May 12, 2022. Photo credit: Beam Suntory.

Clermont, Kentucky (May 13, 2022) – Yesterday, the James B. Beam Distilling Company (JBBDCo) celebrated more than two centuries of bourbon legacy by setting sights on the future with a historic announcement. As the First Family of Bourbon commemorated the completely revamped distillery homestead and visitor experience – which also features the newly opened Fred B. Noe Distillery and The Kitchen Table Restaurant – Fred Noe, the James B. Beam Distilling Company’s 7th Generation Master Distiller, announced the appointment of Freddie Noe as Master Distiller of the Fred B. Noe Distillery.

“There is nothing in this world that would give me more pleasure and make me prouder than seeing Freddie step into the role of Master Distiller,” shared Fred Noe in an emotional toast in front of friends and family during the celebration of the reimagined James B. Beam Distilling Co. “One of my biggest regrets is to never have distilled alongside my own father, Booker, so working side-by-side with Freddie will be a dream come true. I believe that a Master Distiller should understand the craft of distilling, uphold quality, and honor tradition while spearheading innovation. Freddie embodies this wholeheartedly and I look forward to seeing Freddie lead the charge in creating the next generation of whiskeys that help to grow the American Whiskey category around the world.”

Freddie Noe previously surprised and honored Fred Noe in 2019 when he announced the name of the new distillery as the Fred B. Noe Distillery. Freddie played a pivotal role in the development of this project, leading and manifesting Fred’s vision from more than five years ago. Fred had always been inspired by his own father, Booker Noe, who created the original small-batch bourbons. Now, Freddie will continue leading this effort with some of the James B. Beam Distilling Co’s most popular super-premium whiskies such as Little Book® and Bookers®, created by his grandfather, Booker. Freddie was often referred to as Little Book by Booker because of the similarities between themselves. Bookers started the super-premium bourbon segment and now, as Master Distiller, Freddie plans to launch the next generation of super-premium whiskies for the James B. Beam Distilling Co, just like his grandfather. The Distillery also plays a large part in the revamped visitor experience by offering an insider’s look into the family history and legacy, distillation process, and of course unique tasting opportunities.

Yesterday, Fred had the pleasure of turning the tables on Freddie when he gave an emotional speech with the unexpected announcement of Freddie’s new title. This is the first time in the history of JBBDCo that there are two family members, working alongside one another, sharing the Master Distiller title.

“It is an honor beyond words to follow in my father’s footsteps,” shared Freddie Noe, Master Distiller of the Fred B. Noe Distillery. “I will continue to honor the 227 years of family craft and experience in my work every day by dedicating myself to making genuine quality whiskey while pushing the brand forward.”

While Fred Noe will maintain his role as Master Distiller, overseeing the James B. Beam Distilling Company’s portfolio of brands that include Jim Beam® Bourbon, Knob Creek® Bourbon, Basil Hayden® and others, Freddie Noe will oversee the Fred B. Noe Distillery as Master Distiller. In this role, Freddie will experiment with new fermentation, distillation, and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. Freddie will also lead experiential distillation sessions and seminars with hands-on activities in the blending lab.

Also housed at the Fred B. Noe Distillery is a state-of-the-art classroom for the University of Kentucky®’s James B. Beam Institute for Kentucky Spirits. Freddie developed an apprenticeship program after the institute was launched, with 200 hours of customized technical content for James B. Beam Distilling Company operators, wherein future leaders in the American Whiskey industry will come together to learn the genuine whiskey-making craft. The institute is designed in partnership with the University of Kentucky and the Kentucky Distillers Association to educate the next generation through a first-of-its-kind curriculum that covers the skills needed to succeed in the distilled spirits industry.

The Fred B. Noe Distillery was part of a multi-million-dollar renovation to bring to life the rich stories of the First Family of Bourbon and the legendary brands that chart the history of American Whiskey. This revamp also includes an updated visitor experience, offering behind-the-scenes peeks at their incredible brands, a tasting room and even customizable experiences. The James B. Beam Distillery Co also launched an exclusive membership program, Barreled & Boxed, which will allow consumers to experience the distilling company’s most exciting releases straight to their doorsteps (available to consumers in select markets).

The reimagination of the homestead came to life through the help of world-renowned designers and builders, including LOVE, who led creative direction design, parent brand identity and the visitor experience, and Pearlfisher | Hakuhodo, who developed the brand architecture, creative and communications strategy. Additional partners also include Bergmeyer who led the development of The Kitchen Table, the Fred B. Noe Distillery VIP experience and the campus visitor experience, Joseph & Joseph who designed the base distillery build, OJB who designed the landscape across the entire campus, and Buzick Construction Inc. and Shawmut Design and Construction who all led construction efforts.  Project management and owner’s representation for the visitor experience were led by Stys Hospitality Initiative.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com

Redbreast Dream Cask 2022 Coming

Redbreast Irish Whiskey, produced by Irish Distillers at its world-renowned Midleton Distillery in Co. Cork, is launching the fifth edition in its celebrated Dream Cask series to mark World Whisky Day 2022.

Redbreast Dream Cask Double Cask Edition is a 30 year old single pot still Irish whiskey which captures the quintessential Redbreast style while celebrating innovation and craftmanship. The fifth edition represents a truly unique addition to the series, marrying two dream casks, hand selected by Master Blender, Billy Leighton and Blender, Dave McCabe, to create one exceptional whiskey.

To create this extraordinary whiskey, Leighton and McCabe each hand selected their favorite cask from Midleton’s inventory before combining them to create one heavenly whiskey. The first cask, chosen by Leighton, was originally laid down in a first fill oloroso sherry butt in May 1990, while the second – chosen by McCabe – was laid down in a first fill bourbon barrel in November 1991. Each cask, reflective of the two distinct components of the Redbreast DNA, was chosen at its optimum maturity, then combined to showcase the unique traits imparted by each of the following three decades of ageing.

“Bottling these outstanding casks together at precisely the right moment has resulted in an incredibly complex Irish whiskey that harmoniously balances the vanilla sweetness and caramel creaminess from the bourbon barrel and the deep, dark fruitiness from the sherry butt,” explains Leighton.

“With an ABV of 56.9%, the resulting liquid is rich in robust spice with wood-driven characteristics and notes of dark-roasted coffee, sweet liqorice, orange peel and smoked almonds amplified by the wine cask’s influence.”

Launching for World Whisky Day, 714 bottles of Redbreast Dream Cask Double Cask Edition will be available exclusively through an online ballot hosted on Redbreast’s online members’ club  The Birdhouse at an RRP of €550. Each of the 500ml bottles will be presented in a keepsake book, made from recyclable cardboard*, detailing the latest instalment in the Dream Cask journey.

“The Dream Cask collection has always been about sharing our most rare and special casks with Redbreast fans around the world and we are thrilled to showcase two distinct casks within this release,” explains Leighton.

“For this 2022 expression, we set out to create a perfectly aged single pot still whiskey that captured the qualities and virtues of its Dream Cask predecessors, but with a new and distinctive twist of marrying these two casks just at the point of bottling. We are delighted with the results and are excited to share this next chapter in the unfolding story of Redbreast.”

McCabe adds: “The traditional Redbreast style is so often associated with the influence of sherry casks that we sometimes overlook the role bourbon casks play in its composition. I am honored to have been able to select my perfectly aged dream bourbon cask for this year’s Dream Cask and to pay homage to that unbeatable harmony that makes Redbreast so special.

“We are incredibly fortunate that we have the variety of aged stock at Midleton Distillery to explore and make our dreams a reality. Sharing our discovery with whiskey drinkers across the world is one of the most exciting and joyful aspects of my role to date.”

The ballot will be open for entries from Australia, China, Japan, New Zealand, Republic of Ireland, Singapore, South Africa, Switzerland, England, Scotland and Wales from 23rd May. When the ballot closes on 30th May, successful participants will be given an opportunity to purchase a limited-edition bottle of Dream Cask Double Cask Edition.

Next Round Of Laws Bonded Wheat Whiskey Out Next Month

Laws Whiskey House, the award-winning grain-to-glass distillery in Denver, today announces the fourth release of their Bottled in Bond Centennial Straight Wheat Whiskey, available in key markets starting June 1.

This release meets two of the highest standards of American whiskey, Straight and Bottled in Bond. To qualify as a Straight Wheat whiskey, the spirit must be aged in a charred new oak container for two years or more and must be made from no less than 51% wheat. To qualify as a Bottled in Bond whiskey, the spirit must be made by one distillery in a single season, must be bottled at 100 proof (50% abv) and must be aged at least four years in a federally bonded warehouse. Meeting and exceeding these standards allows the distillery to fully explore the distinctive properties of a whiskey made with heirloom grains.

The Bonded Centennial Straight Wheat Whiskey is skillfully crafted using an exceptional 100% Soft White Centennial Wheat mash bill. This heirloom varietal Spring wheat is grown in the unique environment of the San Luis Valley of Southern Colorado by the Cody Family Farm. The growing conditions on this high elevation farm stress the grains just enough to provide distinctive terroir-led flavors that create a soft and floral whiskey with bright fruit notes that mesh with the generous barrel aromas of vanilla, caramel, bergamot, and black tea. The liquid is aged for an average of five years five months before it is bottled.

2022 Bottled in Bond Centennial Straight Wheat Whiskey

The summer favorite of the Laws Whiskey village, the Bonded Centennial Straight Wheat Whiskey is a bold, bright, and flavorful expression of the grain its championing.

Batch #4 of Laws’ Centennial Straight Wheat Whiskey is a marriage of 22 barrels with an average maturation time of 5 years and 5 months

Expect fruit-like aromas, including apple orchards, orange blossoms and wild strawberries

Expect notes of vanilla, caramel, and complex baking spices, including bergamot and black tea

Mash bill: 100% Centennial Wheat; 50% raw and 50% malted

The Laws Whiskey House team recommends enjoying the Bonded Centennial Wheat over ice for a more sophisticated take on an orange creamsicle — the perfect summer sipper.

Al Laws, Founder, says “At Laws, we believe that the soul of whiskey is composed of the people who grow the grain, the people who make it, and the people who drink it. And good whiskey, like a good story, is meant to be shared. We hope you enjoy this special whiskey as much as we do and thank you for coming along our journey.”

The latest offering in the brand’s growing Bonded portfolio will be available in key markets across the country starting June 2022 for a suggested retail price of $79.99.

Wigle American Rye Kilted Cask Whiskey Review

By Richard Thomas

Rating: A-

Wigle Kilted Cask Rye Whiskey
(Credit: Richard Thomas)

Smoking grain has been a widely embraced practice in American craft whiskey for more than a decade now. Darek Bell, co-founder of Nashville’s Corsair Artisan Distillery, wrote an entire book on the subject. In the Southwest, smoking with mesquite has become a regional signature. Some distillers have taken to importing peated malt from Scotland, going straight to the original and most famous source for that particular flavor element.

However, smoking grains isn’t the only way to get a smoky flavor into the whiskey. Another method is to age whiskey in casks that were, in their previous turn, used to age whiskeys made with those smoked grains. That is the route Pittsburgh’s Wigle Distillery chose.

Wigle’s American Rye Kilted Cask starts conventionally enough, mashed in their Allegheny style and aged in new oak for three years. Then they transfer it for a nearly two-year, extended finish in the namesake casks used in making Laphroaig Quarter Cask. At the end of this process, the whiskey is bottled at 92 proof.

The Whiskey
A pour of this interesting combination of flavors of Pennsylvania Rye and Islay malt takes on a burnt orange, middle amber appearance in the glass. The nose came to me as toasted dark rye bread smeared with molasses, and the smoky Laphroaig influence was absent there.

The Islay part surfaced on the palate, and a current of creosote runs right around the flavor. It’s like a core of caramel apple and peppery rye spice is wrapped up in a sheet of smoky essence, melding in a superbly balanced fashion.

Some people are definitely turned off by smoky Scotch. Indeed, during my time in Europe I found it difficult to persuade many a future bourbon drinker to give American Whiskeys a try precisely because their introduction had been to a smoky Scotch, which turned them off. Those folks won’t like this particular American Rye. However, for those of us (yes, including myself) who appreciate a well-made dose of smoke in a dram, the Wigle Kilted Cask is excellent.

The Price
This item goes for $85 a bottle.