BUSHMILLS® IRISH WHISKEY ANNOUNCED AS POETRY PARTNER AND LEAD SPIRIT SPONSOR FOR NEW EVENING STANDARD STORIES FESTIVAL IN ASSOCIATION WITH NETFLIX
-Storytelling festival will take place from 24th-26th September with tickets available from:
London, August 2021: Bushmills® Irish Whiskey, the pioneers of Irish single malt whiskey, from the world’s oldest licensed whiskey distillery, have partnered with the Evening Standard and Netflix to support the brand-new Stories Festival.The three-day event will see distinctive festival programming, established narrators and fresh voices tell compelling stories across written word, audio and screen from 24th-26th September at London’s Picturehouse. Bushmills has recently launched the Singular Tales campaign in partnership with George the Poet, to toast the unique tales that make up our lives and encourage people to reconnect as they share their own stories, over a bonding glass of award-winning handcrafted Single Malt Whiskey.
Bushmills will be serving up bespoke cocktails for celebrities, participants and distinguished guests at the Stories Festival launch party on 23rd September. The Irish Whiskey brand will then be the solus spirits sponsor for the dedicated poetry section on 26th September with a Single Malt tasting – during the adults only time. The session will be supported with a screening of George the Poet’s new evocative poem inspired by Bushmills’ rich history in storytelling, craft and sense of community, while people enjoy their whiskey.
A stellar cast of famous speakers will also be sharing their musings, from Will Young on his memoir How to be a Gay Man to Line of Duty writer, Jed Mercurio on his latest graphic novel, Sleeper. Other highlights of the festival include Ed Balls, former model Jack Guinness and author Daisy Buchanan. More names to be announced.
The Singular Tales campaign was born from Bushmills’ passion for sharing experiences and stories. Each cask of Single Malt Whiskey tells its own tale with remarkable flavours and different levels of maturation, that are only bottled when they have reached a harmonious perfection. Bushmills whiskey balances artistry and craft informed by days gone by and the desire to push boundaries and innovate.
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A fresh, fruity whiskey: BUSHMILLS 10 YEAR OLD SINGLE MALT
Nose: Fresh and zesty, honey, ripe fruit, vanilla and milk chocolate
Taste: Soft vanilla, milk chocolate, toasted wood
Finish: Crisp, clean and gently drying
RRP £35, 70cl, ABV 40%
A bold and spicy dram: BUSHMILLS 16 YEAR OLD SINGLE MALT
Nose: Big, robust, treacle toffee and sweet spice
Taste: Concentrated, full bodied, caramelised fruits and toasted nuts
Finish: Deep, jammy berries, milk chocolate
RRP £85, 70cl, ABV 40%.
A complex and rare treat: BUSHMILLS 21 YEAR OLD SINGLE MALT
Nose: Honey, ripe fruit and sweet hazelnuts
Taste: Rich, dark chocolate notes, vanilla and toasted wood
Finish: Long and delicate
RRP £165, 70cl, ABV 40%
About Bushmills® Irish Whiskey
Bushmills® Irish whiskey is crafted with care and passion at the world’s oldest licensed whiskey distillery, The Old Bushmills Distillery. Bushmills has more than 400 years of whiskey-making
heritage, which has been passed down through generations. The brand’s award-winning triple distilled single malt whiskey is renowned for its signature smooth taste. www.bushmills.com
Accolades for our Single Malts
Bushmills® Irish whiskey 10 Year Old – Double Gold – San Francisco World Spirits Competition, 2019
Bushmills® Irish whiskey 16 Year Old – Double Gold – San Francisco World Spirits Competition, 2015
PROXIMO is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands includes the world’s largest selling tequila, Jose Cuervo®, Bushmills® Irish whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey and Boodles® British Gin. www.proximospirits.com
©2021 PROXIMO. Please drink responsibly
About George the Poet
George the Poet is a London-born spoken word performer of Ugandan heritage. His innovative brand of musical poetry has won him critical acclaim both as a recording artist and social commentator and seen his work broadcast to billions of people worldwide. In summer of 2018, he opened the Royal Wedding of Prince Harry and Meghan Markle with his poem ‘The Beauty of Union’, and in 2019, his audio offering ‘Have You Heard George’s Podcast?’ won a prestigious Peabody Award, 4 Radio Academy Awards and 5 Gold British Podcast Awards, including the highly-coveted Podcast of the Year. The podcast was described by BBC R4 as “a story that could change the world”.
As well as performing and broadcasting, George is a proud ambassador to Sentebale (the charity founded by Prince Harry which helps support young people affected by HIV & Aids in southern Africa), and is a trustee of Arts Council England.