Heaven Hill Distillery Grand Opening of Heaven Hill Bourbon Experience, Proclamation of ‘National Kentucky Bourbon Day’
Bernheim Forest Executive Director Dr. Mark Wourms will join Shapira and Gov. Beshear on stage to formally celebrate Heaven Hill’s corporate partnership with Bernheim, as well as the commitment to donate $5 per bottle from the “You Do Bourbon” experience to Bernheim Forest for six months up to $10,000. Heaven Hill previously committed $10,000 to the new Rites of Passage program at Bernheim, which includes immersive experiences in nature as part of nurturing a new generation of young Black men and women during a critical phase of development.BARDSTOWN, Ky. – On Monday, June 14, Kentucky Governor Andy Beshear will join Heaven Hill President Max Shapira to not only welcome visitors back to the heart of Bourbon country to the new Heaven Hill Bourbon Experience, but also officially proclaim it “National Kentucky Bourbon Day.” The new Heaven Hill Bourbon Experience in Bardstown is slated to open at 10 a.m. on June 14 with a press conference, ribbon cutting, and presentation of the proclamation. The expansion, renovation and renaming are the culmination of a multi-year $19 million investment by the largest, independent, family-owned and -operated distillery in America’s Native Spirit and model for the future of tourism. Gov. Beshear will also bottle and label the first You Do Bourbon bottle with Bourbon in the new interactive tour unique to Heaven Hill Bourbon Experience.
Media are invited to the press conference and ribbon cutting for interviews, photos, b-roll, and live remotes of the event.
WHEN: Monday, June 14, 2021
10:00 a.m. – Press conference, proclamation of “National Kentucky Bourbon Day”
10:30 a.m. – Official ribbon cutting grand opening of Heaven Hill Bourbon Experience
11:00 – Heaven Hill Bourbon Experience open to public
WHERE: Heaven Hill Bourbon Experience, 1311 Gilkey Run Road, Bardstown, KY, 40004
MEDIA OPPS/DETAILS:
Gov. Beshear will bottle and label the first You Do Bourbon bottle with Bourbon through the new interactive tour and tasting
The “You Do Bourbon” immersive space invites guests into a classroom style tasting room where a host will guide them through a tasting of unique products. To commemorate their visit, they will have the opportunity to bottle their favorite Bourbon or whiskey from their tasting through the custom-designed filling machines, apply the label and personalize it in the adjacent Bottling Room.
Press conference sound bites and visuals
Governor proclamation of “National Kentucky Bourbon Day”
Presentation of new Bourbon brand from Heaven Hill
Interviews with Heaven Hill President Max Shapira, Kentucky Distillers’ Association President Eric Gregory, and other officials
Tours of the new Heaven Hill Bourbon Experience
ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.